Oakland's Economic Recovery

As Oakland emerges from the COVID-19 pandemic, the Economic Recovery Plan will serve as a blueprint for achieving short-term goals over the next nine months to create a more equitable and inclusive economy. The goal is a more just long-term business recovery that works for all Oaklanders.

Posted: June 8th, 2021 1:53 PM

Last Updated: June 13th, 2022 1:47 PM


The Economic & Workforce Development Department (EWDD) is building on the foundation established by the work of the Oakland Economic Recovery Advisory Council (OERAC) and the COVID-19 Racial Disparities Task Force, two large and diverse advisory groups that helped the City of Oakland make immediate responses throughout the pandemic. OERAC and the COVID-19 Racial Disparities Task Force produced numerous important policy recommendations that shaped ongoing actions in Oakland, including health and safety measures, the Oakland Resilient Families Guaranteed Income pilot run by the Family Independent Initiative, and flexible use of public space through the Flex Streets Initiative. Many members continue to help shape Oakland’s recovery. These recommendations also guided how the City and EWDD distributed funding from the Coronavirus Aid, Relief, and Economic Security (CARES) Act.

An equitable recovery leads with those who have experienced and survived the most severe impacts of the pandemic. In addition to the Oakland Economic Recovery Advisory Council, 10 business service organizations, including Oakland’s chambers of commerce and Visit Oakland, 48 small businesses (72% owned by people of color and 64% women-owned) and three community service organizations across the city (East, Downtown and West Oakland) contributed their ideas for recovery.

Five Recovery Priorities

This Economic Recovery Plan operationalizes five specific recommendations that fall under the purview of the EWDD, with an emphasis on helping small businesses, cultural entities and lower-wage workers recover from the pandemic.

  1. Financial Readiness & Stability - Small Business Support
  2. Contracting Equity
  3. Social Cohesion - Youth Engagement and the Creative Economy
  4. Growing Demand and Investment
  5. Workforce Development

Resources for Business Owners

Contact Us

Alexa Jeffress, Director
Economic & Workforce Development Department